FRAINK Delay Cream is a safe and highly effective way to prevent premature ejaculation by reducing hyper sensitivity of the penis. This cream is a 100% natural, herbal product which does not have any side effects. You apply very little to the whole of the glans penis (the top of the penis) and then wait for 20 to 30 minutes. Clean it with a soft cloth or tissue before sexual intercourse. Do not wash it off. After intercourse you may wash it off.